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Orbit’s “Dirty Shorts” is a series of three online shorts we created to highlight the gum’s newest campaign. Jason Bateman, Will Arnett, Aubrey Plaza, Rachel Harris and Jeffrey Tambor and a host of top talent participated in these digital shorts, which were distributed through Collegehumor.com, as well as YouTube sites dedicated to both College Humor and Orbit’s “Dirty Shorts” initiative.

BOTTOM LINE:

  • Dirty Shorts exceeded 2.7 Million Views
  • 94% of user sentiment regarding Dirty Shorts were positive (Radian6)

 

AWARDS:

2011 One Show Gold Pencil

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