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Orbit’s “Dirty Shorts” is a series of three online shorts we created to highlight the gum’s newest campaign. Jason Bateman, Will Arnett, Aubrey Plaza, Rachel Harris and Jeffrey Tambor and a host of top talent participated in these digital shorts, which were distributed through Collegehumor.com, as well as YouTube sites dedicated to both College Humor and Orbit’s “Dirty Shorts” initiative.
- Dirty Shorts exceeded 2.7 Million Views
- 94% of user sentiment regarding Dirty Shorts were positive (Radian6)
2011 One Show Gold Pencil