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DumbDumb partnered with Old Navy, one of the largest clothing retailers and created the “Scream For Savings” campaign during Halloween, one of their biggest retail holidays of the year. The video was supported with digital, social, and mobile media and starred Emmy winning actress Jaime Pressly (My Name Is Earl), Judy Greer (Miss Guided, Arrested Development), and Bailey Chase (Saving Grace).

 

BOTTOM LINE:

  • Over 1 million views in the week leading up to Halloween
  • Over 3,000 consumer posts about “Scream For Savings”
  • Campaign drove incremental sales, in store participation, and awareness for Old Navy with over 1/3 of all in store traffic redeeming the scream coupon